Lash Business Starter Workbook | Editable Beauty Business Workbook

Turn your lash skills into an organized, professional business with the CEVELLA Lash Business Starter Workbook.

This guided 16-page workbook helps new and growing lash artists build the essential foundation of their business—from defining a clear vision and ideal client to developing services, pricing, branding, policies, booking systems, marketing, and financial goals.

What’s included

• 16-page Lash Business Starter Workbook
• Welcome page and business-building roadmap
• Business vision, mission, and goal-setting worksheet
• Ideal-client profile
• Service-menu planning worksheet
• Two service-pricing worksheets
• Brand foundation, colors, fonts, personality, and client promise
• Business-name, tagline, and short-bio planning
• Deposit, cancellation, no-show, late-arrival, refund, guest, and rescheduling policies
• Client-experience journey map
• Booking, communication, client-form, and payment-system planning
• Six-phase marketing plan
• Monthly revenue, expense, and estimated-profit overview
• 30-day business starter action plan
• Editable Microsoft PowerPoint file
• Print-ready PDF file

Build your lash business step by step

Use the workbook to make clear decisions about the business you want to create, the clients you want to serve, the services you will offer, and the systems that will support a professional client experience. Complete one section at a time and return to the workbook as your business grows.

Editable and printable

Customize wording, services, pricing, policies, branding, and business details in the included Microsoft PowerPoint file. The PowerPoint file may also be imported into Canva for additional editing. Use the PDF when you need a convenient, ready-to-print workbook or a file for digital handwriting.

Perfect for

• New lash artists preparing to launch
• Independent lash professionals organizing their business
• Lash artists refining their pricing, policies, and client systems
• Beauty professionals who want a clear 30-day startup plan

Instant digital download

This is a digital product. No physical product will be shipped. Your downloadable files will be available after purchase.

License

For use within one purchaser’s own beauty business. You may customize, reuse, and print the workbook for your business. You may not resell, share, distribute, sublicense, or claim the original template as your own.

HOW IT WORKS

1. Complete your purchase.
2. Download the included ZIP file.
3. Open the editable PowerPoint file or print-ready PDF.
4. Customize, save, print, or use digitally as needed.

DIGITAL PRODUCT NOTICE

This is a digital download. No physical product will be shipped. Microsoft PowerPoint or compatible presentation software is required to edit the PowerPoint file. The PDF is intended for printing or digital handwriting and is not an editable Canva template.

IMPORTANT DISCLAIMER

This product is provided for general organizational and business purposes only. It does not constitute legal, medical, financial, tax, licensing, regulatory, or other professional advice. Review your forms, policies, and procedures with qualified professionals and confirm all requirements that apply to your services and location.

DIGITAL DOWNLOAD & EDITING INFORMATION

Your purchase includes:

• A PDF version for viewing and printing.
• An editable PowerPoint (PPTX) version for customization.
• Two downloads per purchased file.

Editing Your Workbook

You can customize your editable PowerPoint file using compatible software, including:

• Canva: Import your PPTX file into Canva to customize your workbook. Canva offers a free plan.
• Apple Keynote: Open and edit your PPTX file on compatible Apple devices.
• Microsoft PowerPoint: Edit using compatible PowerPoint software. Some features may require a subscription.

Please note that formatting may vary between applications.

Important Download Instructions

Your purchase includes two downloads. We recommend downloading your files and immediately saving them to a secure location, such as iCloud Drive, Google Drive, OneDrive, or your computer.

Once saved, you can access your files without downloading them again from CEVELLA.